We live in a world that's forgetting how to say sorry — and mean it. Apologise… Hell, No! The Power of an Apology in an Entitled World is a visceral, wide-ranging exploration of why that matters.

Part memoir, part practical guide, it's an open and evocative read that sets out to challenge, help and uplift in equal measure. By turns light-hearted and deeply serious, it traces the apology in all its forms — from stoic philosophers to Stick Man, from #MeToo and Black Lives Matter to narcissism, entitlement, slavery and the First World War, and much more besides.

The result is a book that makes you laugh, makes you think, and might just change how you say a single, simple word.